PERSONAL BRAND ESSENCE
Author Steve Connell
Publisher Management Books 2000
A business, writes Steve Connell, would never go to market confused about what it stands for, so why do so many employees? When put like this, the notion that workers need to be aware of the light their own brand casts in their organisations and among the people around them, suddenly seems compelling.
Connell threads together the ideas of Stephen Covey (The Seven Habits of Highly Effective People) and others, as well as producing some nice ideas of his own to design a toolkit for planning your personal self development, and your own sense of who you are and where you want to be, or how to get yourself seen.
It’s not HR specific, but perhaps it will resonate with those who find themselves sidelined, and who need some advice about how to make sure they are taken seriously in organisations. If nothing else the book will tell you the HR profession can tolerate the differences (or ‘brand essences’), of people. You don’t all have to be machines.
Peter Crush – HR Magazine